Sunday, July 27, 2014

Enjoying Twitter analytics

Lately I've become a frequent visitor to Twitter's analytics.

It lets you download their data so you can manipulate and sort it in Excel. It helped me find my "best" Tweet and ones that didn't perform well.

The Bad

I didn't do so well with that one.

The Good

On the other hand, this one performed well:

Overall lesson

Almost without exception, Tweets with photos perform much better.
Something else I learned, few people click on my #HashTags.