It lets you download their data so you can manipulate and sort it in Excel. It helped me find my "best" Tweet and ones that didn't perform well.
Looking at the front page of papers around the country. #NelsonMandela on each. @Newseum http://t.co/sHYFxvhuViI didn't do so well with that one.
— Jace Larson KPRC (@jacelarson) December 6, 2013
The GoodOn the other hand, this one performed well:
Embarrassed for him. “@NBCNews: Justin Bieber's booking photo has just been released pic.twitter.com/eKvIFHnMss”
— Jace Larson KPRC (@jacelarson) January 23, 2014
Overall lessonAlmost without exception, Tweets with photos perform much better.
Something else I learned, few people click on my #HashTags.